Clarity, Craft
& Leadership.

I’m Andrew, a UX lead who solves complex problems through data-driven, user centered design, balancing short-term wins with a long-term goals.

What I bring to a team Resume
Trusted by
Sun Life ZenHub Hyundai Heineken Volvo Telus VW Auto Trader Walmart Axe Canon Durex Rexall Second Cup Hellmann’s Sun Life ZenHub Hyundai Heineken Volvo Telus VW Auto Trader Walmart Axe Canon Durex Rexall Second Cup Hellmann’s

 Design that sees the full picture

Years in different roles taught me to look at problems from more than one angle. I’ve been in the details, led teams, worked across disciplines, and all of it shapes how I think, communicate and design today.

Photo of Andrew Noel
20
Years Designing
7
Years Leading
12
Unique Industries
Design Leadership Icon

Design Leadership

I focus on big-picture thinking, mentoring others, building strong client relationships, and helping the team stay aligned around a shared vision. I believe in leading by example and empowering designers to do their best work in a culture that supports growth, clarity, and collaboration.
Product Design Icon

Product Design

I use design thinking to create meaningful customer experiences rooted in real user needs and backed by clear business value. I bring structure to ambiguity, clarity to strategy, and thoughtfulness to execution.
Design Operations Icon

Design Operations

Strong teams need strong systems. I help foster a healthy design culture by refining how we work, building scalable design systems, and driving alignment across teams. My approach removes friction, boosts quality, and makes collaboration smoother at every level.
Front-End Development Icon

Front-End Development

With hands-on experience in front-end development, I bridge the gap between design and engineering. Whether it's prototyping in code, speaking the same language as dev teams, or pushing for pixel-perfect implementation, I bring designs to life with a deep respect for the build process.
See the results

Featured Work

Motoinsight

Redesigning the Car Buying Experience

Discover how we transformed the car buying experience, leaving dealers and customers thrilled. By tackling communication gaps, confusion, and outdated practices, our user-centric platform empowered buyers and streamlined sales.

Design Lead
Research

Motoinsight

Building a product vision through user research

Learn about the impact of user research on Motoinsight's product vision, resulting in enhanced prototypes that prioritize customer needs and drive higher engagement.

Strategy
Research

Motoinsight

Improving a UX Team with a Four-Step Plan

How I improved the morale and environment of the UX team at Motoinsight by focusing on building trust, measuring progress, and fostering individual growth.

Design Ops
Management

Motoinsight

Revamping the vehicle detail page

Enhancing user satisfaction and addressing key challenges on our most used page.

Design Lead
User testing

Volvo

Increasing user engagement for Volvo

See how a simple redesign increased Volvo's online conversion by over 30K per month!

Design Lead
UX Audit
User testing

Telus

Making it easy for families to stay connected

Using the Google sprint methodology to create a digital shopping experience that resulted in significant improvements in traffic and completion rates for family mobility plans.

Design Lead
Workshop facilitation
Prototyping

Sun life

Helping customers make financial decisions from their device.

Sun Life Financial's customers wanted to do more financially on their app, so I helped improve the app's data visualization to help customers understand their investment performance and make changes more easily, resulting in positive feedback.

Design Lead
Workshop facilitation
IOS & Android

Sun life

Sun life's journey to their first design system

Discover how I empowered the teams, elevated user experiences, and delivered exceptional results, fostering a sense of unity and collaboration among our design community.

Design Ops
Design System